Meet The Team

Simon Yu

CEO

Simon started his entrepreneurial journey at the age of 19. After his family declared bankruptcy, he was forced to drop out of college at the...

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University of Washington and find a full time job to pay for rent and food His full time wage was still not enough for him to go back to school so he started selling Korean tacos out of his apartment to students studying late night at campus. The tacos went viral, and he was able to start a food truck with two friends after returning and graduating with a full time scholarship. He quickly turned and scaled that business into a $500,000 business with ten employees in less than two years before joining Calvin at CakeCodes. During his time at CakeCodes, Simon has helped grow revenue more than 800%, user growth of 3000%, and raised funding to scale a small start-up started in a dorm room to a seven person company. He is a visionary who is able to see the long term potential in every aspect of scaling a multi-billion dollar business opportunity.
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
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Calvin Hsieh

FOUNDER & CTO

Calvin is the original founder and CTO of CakeCodes. Calvin graduated from the University of Washington with a degree in...

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computer science Having to fund his own rent and cost of living he worked at McDonald’s full time while earning himself a degree. While working 40+ hours a week and studying in one of the most competitive majors at UW, he began to develop android apps and going above and beyond to become a better programmer. As a final project for one of his computer science courses, he created CakeCodes with two friends and created BitMaker along with several other apps. Calvin received three top notch job offers from fortune 100 companies in Seattle as soon as he graduated, however he turned them down to focus building his own company and to build a bigger dream with CakeCodes. With over millions of app downloads to his portfolio, Calvin is able to build and execute on building apps that are popular with users all over the world.
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
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Cindy Novak

VP OF SALES SOUTH AMERICA

Cindy has been in the digital media world for close to 20 years working both domestically and abroad.  In 1997 she was one of the founders of...

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Wild Technologies of Brazil; the first company to offer third party e-commerce as approved by the Brazilian government In 2003 she came to the United States and shortly afterwards headed up Publisher Development for Terra Network's EZ Target Media division.  Terra is the digital arm of Telefonica, one of the largest communications companies in the world and innovators in Hispanic digital media and in her first year there, Comscore ranked EZ Target Media as the fastest growing ad network showing 368% growth.  After she left Terra, she built up Hipcricket's mobile publisher division, working with over 450 publisher partner sites.  She also launched both the Hispanic and Travel verticals at Undertone and is responsible for bringing on over $2M in sales there in Hispanic alone in her first 5 months.  She launched the Hello & Hola Media office in New York and has done work for Conduit (now Perion), quadrupled Admovil's publisher division , as well as having a consulting firm, Brazibiz.com for companies looking to do business with Brazil. Cindy speaks Spanish and Portuguese and has lived in both Spain and Brazil.  She holds both a Bachelor's degree and Master's degree from New York University as well as Master's certification in International Marketing from Fundacao Getulio Vargas in Sao Paulo, Brazil.
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
close

Esther Song

FULL STACK DEVELOPER

Esther graduated from Mount Holyoke College in Western Massachusetts with a B.A. in Economics. While studying and preparing herself to go to...

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grad school for a masters in public health management, she decided to learn how to code on her own just for fun. After realizing how much she enjoyed being able to build cool things, the ability to bring an idea to life and the potential of programming, she moved down to the Silicon Valley to attend a coding bootcamp and pursue a career in web development. After a few contract jobs and turning down an offer to work at a startup as a front end developer in the heart of San Francisco, she moved back to Seattle to help her parents start a small business. While helping her family and working other jobs to keep afloat, she kept coding in her spare time doing what she loves, and contributed at a couple small startups in Seattle which led her to CakeCodes. Esther loves being apart of an early age tech startup, being on the ground floor to help make it into something big but also be apart of the tech world in this day where technology is so important in our everyday lives.
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
close

Katie Tang

MARKETING MANAGER & SOCIAL MEDIA

Nolan Boatright

ACCOUNT MANAGER

Janice Wang

UX DESIGNER

Advisors

Bill Shihara

ADVISOR

Bill Shihara is the CEO and co-founder of cryptocurrency exchange Bittrex, which celebrated its 3rd anniversary in Jan of 2016 as a US-based and licensed business...

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With the guiding principle of fostering blockchain innovation, Bittrex has launched markets for over 700 different cryptocurrencies and is the first place for investors to find the latest technical innovations across the world. Prior to Bittrex, Bill has a combined 15 years of cyber-security experience at Amazon, Blackberry and Microsoft managing a number of different areas from threat intelligence, security architecture and development, and security response.
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
close

Jon Nolz

ADVISOR

Jon Nolz was recently the vice president of product strategy for Hipcricket’s where he lead the strategic vision of the AD LIFE® platform...

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He previously built from scratch and led Hipcricket’s Mobile Advertising Network, a premium mobile ad network that taps into the buying power of the mass market with industry-leading capabilities to target customers via location, ambient criteria and highly-specific demographic information. Jon has a deep-rooted background in product strategy, new media, digital advertising and direct response marketing with executive positions at drugstore.com and InfoSpace. While at drugstore.com and Infospace, he was instrumental in the development of ad serving, ad sales and ad management capabilities to help both companies effectively monetize their online and mobile customers. He also worked at TBWA/Chiat Day where he led an account team focused on advertising plans for the Pathfinder, Quest, Frontier, Xterra model lines and Nissan Parts & Services. Jon also spent time working on Nissan’s luxury division, Infiniti and agency new business.
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
close

CK Wang

ADVISOR

CK Wang is co-founder and CEO of Kooapps where he leads a mobile gaming company with 40+ employees. Kooapps has released...

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several successful games including Pictoword and offices in Seattle, Taiwan and the Philippines. CK has experience designing mobile products and scaling server infrastructure and also teaches server-side web development at the University of Washington. Prior to Kooapps, CK was a software developer at Microsoft Research where he built a large-scale web service to analyze the entire Twitter stream for named entities. Chun-Kai has a BS in Electrical Engineering and a MS in Computer Science from Stanford University.
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
close

Ivan Braiker

ADVISOR

Ivan Braiker, 64, was President and Chief Executive Officer of Hipcricket, a pioneer in mobile engagement platforms, where he was directly...

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responsible for growing revenue and leading Hipcricket to be a major force in the industry. Earlier in his career he was President of Steamline Publishing, Inc., where he returned the company to profitability within one year. Prior to Steamline Publishing, Mr. Braiker was President and Chief Operating Officer of New Northwest Broadcasters, LLC, leading the acquisitions of radio stations across the Northwest while doubling cash flow within three years by strategically re-engineering and consolidating 43 stations across eight markets. As President of Satellite Music Network (SMN), he established the first radio network using satellites to distribute live 24-hour programming. Mr. Braiker has been a featured speaker at industry and financial conferences on mobile marketing and been quoted in many major publications. He attended American University, Washington, D.C., studying International Relations and was honorably discharged from the U.S. Air Force Reserves-Andrews Air Force Base. Some of Mr. Braiker's career highlights include:
  • Pioneered mobile marketing in the US, now a multi-billion dollar industry.
  • Signed 29 of the Fortune 100 as clients while running Hipcricket Inc.
  • Drove development of SaaS platform with 400,000+ mobile campaigns.
  • Created business culture that was twice acknowledged as one of the Best Places to Work in Seattle
  • Built successful sales and marketing teams in multiple industries.
  • Disrupted radio industry by launching the world's first satellite music network.
  • Personally named Billboard Magazine's Trendsetter of the Year.
close